There are many ways for users to consume content online, begins Pickard. They consume, react, curate and create. Unfortunately we spend most of our time and efforts engaging them to consume and not enough engaging users to react, curate or create.

UCG or user generated content is considered a pretty dry term by Meg, she’d prefer to think of it as users expressing themselves about stuff they are passionate about.

People also tend to get social media and social networking confused. To often the media tends to provide social media tools in a separate environment to the content, rather than having that engagement interacting with the content.

Meg  encourages that we consider social media as an activity that should be rapped around the content. Moving forward Meg would like us to think not of content as king but context instead.

Another common misconception says Meg, is that social media should be social. Sometimes, it is quite anti-social. For example, a path exists through the forest because many people have walked it over time. This doesn’t mean these people have forged the path together, but more so that they have tracked down it one at a time. However, it is the fact that the path exists that is important because previous interactions with it define the best way to go for future travelers. Having said that – the herd isn’t always right and even if they are you need to figure out where they are going and if that is right for you? Or – if forging your own direction is right for you.

Meg also encourages online media junkies to play where people are already playing. She gives the example of the Guardian’s Message for Obama project which they set up on Flickr. http://www.flickr.com/groups/messageforobama/pool/ In this example, the Guardian observed no confusion as to whose project it actually was. They monitored the online chatter and were pleased with the amount of good will this project generated with their readership. Meg advises, “Do what you do well and go else where for what you don’t”

Also, sites need to think about how to encourage participation and reward their passionate users. Being a host isn’t just about being a bouncer and sending your users to the naughty step, says Meg. What we want to do is find a way to engage our more proactive users.

Guardian user cycle = casual > connected > committed > catalyst

I’ve made some quick from reading and thinking about speech writing this afternoon. These notes are good for reading through before you get started and assessing first drafts against. This is a first rough.

You Should:

1. Reflect your personality, passion & perspective
2. Establish a purpose – what would you like the audience to take away from this?
3. Keep it fairly simple – try not to confuse the audience ( clear sentences & clear arguments)

Audience analysis

1. Who are they? What does each member have in common?
2. Why would they want to listen?
3. What do they have to benefit?
4. What level of detail is useful to them?

Opening:

1. Thought provoking
2. Ask a question, show a stat, tell an anecdote
3. Establish context / motive – why is it important
4. Tell your audience your what you are proposing & how it will be supported
5. Tell the audience what you will cover

Middle:

1. Make few points and do it well than bombard with many
2. Reiterate throughout – remind audience of the main point & refer to how the information supports your argument

End:

1. Recap
2. Summary
3. Leave food for thought… pose a question, tell an anecdote
4. Call to action / where to from here / recommendation

Theme:

Choosing a theme throughout helps audience remember main points and retain the central message

Evidence:

What backs up your thoughts?

Illustrations:

Stories to convey a message in a more interesting way

Terminology / language:

Don’t use new terminology or add variety in that way, this dilutes the message. Ie, say “review” throughout rather than – “reflection”, etc.

Tone:

Be careful of content that may offend

Ensure you don’t condescend your audience or talk over their heads

Know who your talking to (see audience above)

Great to listen over.

Mark has also written a post on Hyperpolitics which I’m looking forward to reading.

Video Links:

http://www.scottberkun.com/services/speakingsamples/

http://markpesce.com/

I love casting.