Really interesting initiative from the Internet Advertising Bureau. Social Media engagement reporting benchmarks.

“The IAB said that there needs to be a “degree of standardisation” in social media measurement, which it hopes the framework will address.”
- Research Live

They advocate the 4A’s (Awareness, Appreciation, Action and Advocacy)
The slide deck has some great examples of how that framework can be applied to different social media activities. (SN’s, blogs, microblogs, widgets, SM Advertising, Podcasting… etc)

It feels just like someone has done a whole bunch of work for you and they want you to use it.