Um, is it good or is it popular. Sorry…

Amazon gets 11th spot for most innovative for its customer experience by Business week: 50 Most Innovative Companies.

Exccccuuuuse me. But – um, recommendation engines were really amazing years ago. Since then we’ve continued to benefit from them and we’ve continued to be really unsatisfied with amazons illogical shopping cart.

I’m so blinded by this right now I can’t even comment on the other awards. Eh. These things are really just advertising anyway… clearly.

And I’m not the only one who thinks so…

Twitter: #amazonfail