How delighted was I hear my T-Shirt has shipped?

Well heaps, coz when I read this email it was from a real person and it made me laugh. I think I have a crush on Jason Yelland, because he’s so smart to see that the user experience is about personality.

Here is his grandma in the T-shirt I brought.

True user experience engagement genius.

—–Original Message—–

Dear Mel, thankyou for your purchase. Your new T-shirt package has now started its excellent adventure towards you. It will travel via truck, plane and possibly camel until it arrives on your doorstep ready for you to wear at your local lamington bake sale next weekend. Remember that $10 of your money has gone directly to the artist who created the design, which they will most likely spend on beer, plastic novelty telephones filled with candy, and of course lamingtons. $1 from each t-shirt also goes towards buying my wonderful parents a present for putting up with their house looking like an exploded t-shirt factory.

Your T-shirt has many uses, we recommend wearing it.

You may experience a number of side effects from wearing decibel clothing:
-        extreme comfort
-        constant cravings to skip work and go to the beach
-        improved appearance
-        heightened desire to consume lamingtons.
-        tingling knee caps
-        sudden urges to bush jump
-        an increase in the number of pissed idiots coming up to you and telling you they like your t shirt
-        you may also find riding in shopping trolleys more enjoyable whenwearing our products.
-        Don’t forget to check the site for fresh designs each week.

Cheers.

jason yelland – decibel clothing co.