Nic Newman, BBC Future Media and Technology at Media 09

iPlayer moto: “Making the unmissable, unmissable”

iPhone users are using their iphone 25x more than smart phone users to access the internet.

Looking at the history of the web, in 1994 the goal was for companies to have an online presence, in 2007 they were offering support to their linear media and in 2009 and beyond we will see much more made for web content that is rich, dynamic and on demand.

2007 -2008 showed the tipping point for many online activities including the iPhone (mobile interaction), social media went mainstream (Barak Obama on twitter) and video on demand grew. BBCs own, iPlayer went from launch to 300 million views in just one year.

The BBC aims to make its video content available not only on the PC or mobile device, but TV sets, PSPs and all conceivable devices into the future and they are looking towards 2012 to be the leader in UK Olympics on demand content.

In the pipeline

• BBC are looking to provide a global service. This year they will move towards providing more of their content in various international languages.
• ‘Democracy Live’ will be launched providing online demand of video from parliaments all over Europe with relevant information and data.
• Continue to embrace the communities.
• Make content shareable. Allow for ‘tear off strips’ of your site to be embedded in others sites.

Keep it simple. A really important thing about sharing is to keep it really simple. Facebook, Youtube and Delicious do this really well by making it as easy as a click of a button.

In summary, Nic bets that we will see IP on TV before we can even imagine. Just as video on demand online was not conceivable only 2 years ago. He says that the future of the BBC is online and that online services will appear on your mobile, TV and personal computer.