Carolyn Little, Guardian News and Media North America at Media O9

Now is the age of free. People expect not to pay.

Newspapers need to do more than repackage their content for online purposes.

Successful journalism on the web depends on:

1. Multimedia Story telling
   We now have more tools, but that doesn’t mean we should use all of them all the time, ask yourself “What is the best way to tell a story?” It may still be text.
   • Users at the Guardian have shown they will be willing to scroll through 100 photos; even on a slow connection.
   • Little show the broadcast of the plane that crashed into the Hudson as a good example of multimedia story telling.
   • Guardian now has 8 video studios in London. It cost $300,00 per hour for live television, but only $140 for live streaming on the net.
2. Database journalism
   Access public databases for rich statistics. Can be harnessed to add depth to a story or utalised in interactive news media content.
3. Reader engagement
   Post.com was the first to put comments on their articles
4. Distribution
   Learn to think of your self as a curator. What happens to the story after it is published, where else will it appear and how will people share it.