The push towards the long tail continues with Australia’s first print on demand book machine. Dubbed the ATM for books this machine defies shelf capacity and will surely bring a broader collection of obscure books to Australian audiences.

Content diversity: Amazon & Espresso Book Machine 1 all.

Delivery time: Amazon – 2-3 weeks, Expression Book machine – Minutes.

Ba!boooow!

Amazon watch out… you’ve still got a physical delivery model.

As for content authors…. hmmm… this sort of diversifies our collective cognitive surplus doesn’t it? Same surplus, more authors.