Google Will Eat Itself is genius.

The idea behind this project is to use money earned from selling advertising space to Google to buy Google stock for us. Yes, us.

This organisation, Google Will Eat Itself wants to attack Google’s almighty private status and give this powerful company to the public (Google To The Public.)

Although it is currently predicted to take 202.345.125,1 years before Google finally eats itself I suspect that a rolling stone gathers more moss. And this is an idea needs momentum.

While many of us absolutely love Google, (and I still sort of do in that it is an amazing and dynamic company with a damn good product) – it is also a product that threatens to gentrify the web and raises questions about democratic media online. It is a product that infringes privacy (Gmail, search data storage) and a company that will work in cooperation with the Chinese government to sensor search results. That is just too damn powerful. (because of its ever increasing popularity) And it’s power that The Google Guys are willing to use. Recently Google Will Eat Itself was censored or blacklisted from Google search results.

Clearly you can Google for websites that criticize the company and it’s products but you can’t threaten to own it by becoming a shareholder! BLACKLIST!

The major challenge that this project will face is that it will take significant public education before the collective we realise that supporting the growth of a single point of entry to the web is a bad thing. And that it is much worse if that single point of entry is directed by two men and their side kicks.

http://www.gwei.org/index.php